Tamayura: Teaosophy meets web 2.0
Tamayura online tea store, found via Design Meltdown.


It’s a cute site, feels a lot like Teaosophy, which POP created. Rich information, evocative of that calming feeling when you sit down to have a cup of tea. This design is a bit more web 2.0, though. I liked the little trick of switching the stylesheet when you’re on a product detail page so that the background color of the module matches the color of the selected tea. Gimmicky as it might be, but I still like the attention to detail. Also the instructional drawing on the side is cute, too.

I can’t understand anything the site is saying, but it’s still a good user experience! (I was able to add an item to the cart, and begin the checkout process.)



