Evangelicals have smaller… you know what

Tuesday, February 12, 2008

There seems to be plenty of critiques of this year’s presidential candidate websites. Here’s something I noticed for myself.

While I was looking for Hillary’s and Obama’s speeches from last week, I observed that Clinton’s site was smaller than Obama’s in width! At where I work, we have been targeting 1024×768 for quite some time. Obama’s site seems to fit that resolution, and Clinton’s, while bigger than the next smaller threshold of 800×600, was considerably smaller — about 100 pixels narrower than Obama’s.

Obama screenshot

Clinton screenshot

The difference of 100 pixels makes Clinton’s site look just a bit more crammed and busy than her rival’s. BarackObama.com, by comparison, benefits from the extra white space by communicating (at least to me) a sense of confidence.

So it got me curious — I went to the two other remaining candidates’ websites.

JohnMcCain.com: Black? You really went with black for your background color? Anyway, the screen resolution is even bigger than Barack’s. Guess we know who the real man is!

McCain screenshot

Huckabee screenshot

And here’s the punchline… Mike Huckabee’s site targets 800×600! Over a year ago, it was reported that only 17% of all monitors support up to 800×600. It says something about how mainstream this guy is aspiring to get, huh?

Yummy for Obama, crummy for Huckabee! And if Obama and McCain win nominations for their respective party, you know their websites’ size really mattered.

3 Responses to “Evangelicals have smaller… you know what”

Lucretia says:
Tuesday, February 12, 2008 @ 7:35 pm

Ha! Who knew this was a factor in the primaries?! Very interesting observation, Minoru!

p auL says:
Thursday, February 14, 2008 @ 10:22 pm

I actually base my vote on homepage download size. The larger the size, the more likely they are to get my vote.

Actually, McCains site, while wider than Obama’s, looks more cluttered. I think you can still make sites feel ‘roomy’ without resorting to big ol’ sites; of course, it takes a little more work.

Minoru says:
Friday, February 15, 2008 @ 12:24 am

Good point, Paul. Obama’s site achieves the roominess by using elegant typography choices and restrained decorative elements. In any case I thought Clinton’s choice was a little peculiar by not being close to either 1024 or 800.