Tuesday, March 25, 2008

Someone at work sent around this story, and it made me want to verify how well these search queries were working. That is not what this post is about. I often use goo along with Google Japan to search for Japanese websites, and as I was trying those Japanese keywords, I wanted to see what other search engines were available in Japan. Not knowing exactly how to look for one, I just searched for「サーチエンジン」(“search engine” in Japanese) in goo. On the results page, goo was — to my surprise — the 9th item listed. I thought it would come in first. So I tried the same thing on Google — this time in English, obviously.


Alta Vista came in first, and Google UK beat by coming in on the second page. Live Search beat out Google UK. Woo-hoo, Microsoft.

I guess it doesn’t matter since I was using Google to do the search, but if more people are able to use the same algorithm on sites other than Google, like through their licensing — doesn’t it become more critical that Google itself comes up earlier in a search for “search engine”? Yes, I’ve seen the “What If Google Was Optimized” page, and ha-ha, that would be ridiculous. But can’t they at least rig something to show on the first page?

3 Responses to “Ironic?”

p auL says:
Tuesday, April 1, 2008 @ 5:21 pm

I’m a bit confused; you searched for “search engine” in a japanese search engine, and google came up on the third page? Wouldn’t that just depend on how the japanese engine weighted search terms? Does it typically pull up japanese sites first? How do its algorithms work?

Minoru says:
Tuesday, April 1, 2008 @ 6:59 pm

No no, I searched for “search engine” on Here’s the screenshot.

p auL says:
Wednesday, April 2, 2008 @ 8:30 am

Hmm – maybe they deliberately penalize themselves since you’re searching from google? It shows up second on yahoo, (behind yahoo itself).