Yummy or Crummy?

Minoru Uchida is a user experience professional based in Chicago currently working for Razorfish. Prior to that, he worked for a creative agency in Seattle called POP.

Yummy or Crummy? is his way of saying thumbs up or down at whatever he feels like saying it to, in the most self-absorbed way he could think of. He so wishes he came up with Hot or Not.

Minoru loves the internet, and all the possibilities it brings into our lives. He dislikes people who think they are important.