One of many perks of being unemployed is that you can go do laundry at 10 AM on a weekday morning and take up four dryers and hog as many carts, and nobody will care — in fact, there was only one other person doing the wash. I was particularly relaxed this time, because I knew this would be one of the last few times I would need to go to the local Spin Cycle (which was acquired recently by a company called PWS?? What a shock), because our new apartment in Seattle has a washer and dryer in the unit. (If I mention this more than serveral times, it’s because Lucretia and I are totally ecstatic about it.)
Anyway, I was folding my clothes while watching Texas Justice on TV, and I noticed that almost ALL commercials were about either some kind of a weight loss program/drug/surgery, or getting a design job. (Or more precisely, going to an art school so that you can have a HOT career in visual design and art!)
Now, I’m not about to get all upset that the advertisers are making an assumption about how we, the collective unemployed, are overweight artist-wannabes. But what the ads mean is that there are a lot of people who are unemployed out there (I knew that). And somebody seems to think that being a professional designer is so easy that any schmo can take some correspondence course and be an expert in 6 months (That, I didn’t know).
I know I’m not the best designer — I’m not even all that good at it. It being the part of design where you create really innovative, hip, exciting visuals. But there are other design-related things I’m good at, like paying attention to all the details, creating a layout that is visually balanced and informationally sound. You learn most of these skills in school, but also some of it has to do with your personality. You have to have that anal-retentive mind that nags you about the things most other people would not notice.
I’d hate to be on the design-high-horse, but watching those commercials made me upset, particularly about two things:
- These advertisers assume that design (in particular Web design, interior design, and game design were among the “cool” and “hot” careers) is something easy enough that anybody unemployed and foolish enough to be tricked by these awful commercials (actual quote from one of the commercials — an obnoxious white girl exclaiming, “Can you believe it?? I’m getting PAID playing GAMES!!”) can take a few classe to master.
- Inevitably some people will be encouraged by these ads, and will choose to pursue a design career by going to one of these (presumably from the quality of the commercials) awful schools. This will result in more people who say, “Hey! I know FrontPage! I can design a Web site!” …Which will result in even more of the unusable, low-quality designs that gave the Web a bad reputation during the boom.
Like I said I don’t like giving any design-is-holy speeches, so it’s difficult for me to admit that I’m offended by these commercials. I’m all for as many people as possible learning the Web and getting more tech-savvy. But my concern is equating learning FrontPage with the word “design,” and these people potentially calling themselves “designers,” when that’s what — well — more qualified people use to call themselves.
Anyhoo…. I don’t want to take myself too seriously so I’ll stop now. And I should be happy that crazy skank landlord got what she deserved and had to pay out $1200 in damages! Yeah! Don’t mess with Judge Larry Joe!