Advertisers!
If you’re at all like me, you like to research the products before you buy. You take full advantage of the Internet, surfing to get product specs, user opinions, whatever information you can get your hands on. You make the purchase confident that your decision was the best one that could have been made — you feel like a smart consumer. By the time UPS drops off the new gadget, you’re ready to wholly accept it into your life — it’s your new toy, something you can show off to your friends. You tear open the packaging, barely read through the instructions, start playing by pushing a few buttons, then what does it do?
It advertises itself.
Our new all-in-one device has a “Wow!” option that can print a sheet that “demonstrates the remarkable output qualities of your printer!” Our also new stereo, when left alone with the power turned off, runs a fancy light show displaying all its features on the screen. Isn’t it enough that we committed ourselves to these products after long hours of comparing features? I just want to say to these guys, “It’s OK — you’ve done your job! You can stop now.”



