Ironic?
Someone at work sent around this story, and it made me want to verify how well these search queries were working. That is not what this post is about. I often use goo along with Google Japan to search for Japanese websites, and as I was trying those Japanese keywords, I wanted to see what other search engines were available in Japan. Not knowing exactly how to look for one, I just searched for「サーチエンジン」(“search engine” in Japanese) in goo. On the results page, goo was — to my surprise — the 9th item listed. I thought it would come in first. So I tried the same thing on Google — this time in English, obviously.
Where was Google? ON THE THIRD FRIGGING PAGE.
Alta Vista came in first, and Google UK beat Google.com by coming in on the second page. Live Search beat out Google UK. Woo-hoo, Microsoft.
I guess it doesn’t matter since I was using Google to do the search, but if more people are able to use the same algorithm on sites other than Google, like through their licensing — doesn’t it become more critical that Google itself comes up earlier in a search for “search engine”? Yes, I’ve seen the “What If Google Was Optimized” page, and ha-ha, that would be ridiculous. But can’t they at least rig something to show Google.com on the first page?







Well — mission accomplished, I suppose. #1… To be honest, Krug’s talk that promised to reveal secrets behind creating a “perfect web page” was a bit disappointing, because it turned out to be nothing more than hammering home two of the most basic IA/user-interface design points for an hour. The two pointers — clearly indicate where you are on the site by highlighting a nav item or using a breadcrumb trail, and use a clear and consistent page title on each page — are not revolutionary by any means, and they’re something most UI designers practice without thinking about them. In fact, we do so much more nuanced thinking to solve complex UI problems everyday. To be fair to Krug, it might be true that some designers forget the basics when we get caught up in small details — but I still think he was overstating how many websites really do miss these two mindnumbingly simple steps. And he was truly exaggerating when he implied — although he cleverly never said so — that having those two things will give you a perfect web page.
